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TikTok Shop · Premium eyewear

H Luxury: TikTok Shop revenue grew from 700 million to 2.9 billion VND/month in 8 months

In-house video, KOC affiliates and GMV Max helped H Luxury grow revenue more than 4x and units sold from 4,626 to 29,964 per month.

2.9B VND
Revenue/month (from 700M)
29,964
Units sold/month (from 4,626)
14.3M
Views from KOC affiliates
48.5K
Products sold via affiliate
H Luxury: TikTok Shop revenue grew from 700 million to 2.9 billion VND/month in 8 months

Background

H Luxury is a premium eyewear brand and a TikTok Shop and Shopee Mall store operated in-house by the LDH ecosystem. In September 2024, the brand’s TikTok Shop GMV was about 704 million VND/month, with 4,626 units sold.

What LDH Media did

  • In-house video: consistent production of sales and brand videos. Several viral videos reached 61.5K / 47.8K / 18.1K likes.
  • KOC affiliates: creator booking and collaborations by product category. Top KOC videos reached 14.3M, 1.9M and 1.4M views.
  • GMV Max: budget concentrated on products and videos with strong conversion signals, scaled based on data.

H Luxury GMV growth

Results

  • Revenue grew from 700 million VND/month to 2.9 billion VND/month in just 8 months (May 2025 GMV: 2.88 billion VND).
  • Units sold grew from 4,626 to 29,964 per month.
  • KOC affiliates drove 14.3 million views and 48,500 products sold via affiliate.

H Luxury viral videos

H Luxury KOC/KOL collaborations

TikTok Shop managementVideo productionKOC/KOL bookingTikTok Shop Ads (GMV Max)

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