Campaign structure
Objectives, GMV Max Product/LIVE, ad groups, budgets and ROI targets; spotting overlapping campaigns or data spread too thin.
TikTok Marketing PartnerTikTok Shop Partner
Audit · Diagnosis · Optimisation plan
TikTok ads optimisation when the money is spent but orders don't come.
For shops and businesses already running TikTok Ads or GMV Max with high costs, low ROI or no idea where the bottleneck is. LDH Media audits the account, shows the causes with data and gives a concrete optimisation plan — run it yourself or let us execute.
- LDH Media's TikTok Agency Advantage tier
- PlatinumLDH Media's TikTok Agency Advantage tier
- ROI range across 19 GMV Max dashboards analysed
- 4.54 – 31.58ROI range across 19 GMV Max dashboards analysed
- audit: structure · creative · product · audience · tracking
- 5 layersaudit: structure · creative · product · audience · tracking
Before raising budget
Make sure the money is going to the right place. More budget on a badly structured campaign only loses money faster.
Signs you need optimisation
Are your TikTok ads burning money and you don't know why?
The situations LDH Media sees most often when shop owners ask us to look at their accounts.
What you may be facing
- GMV Max ROI dropped sharply after a budget increase; cost per order rises week after week
- A high ROI target won't spend; a lower target spends but loses money
- Videos get views and likes but few add-to-carts and few orders
- Lead/message campaigns bring many enquiries that go silent and sales can't close
- Your staff or agency say they are 'optimising' but can't name a specific cause
LDH Media's audit answers
- Is the bottleneck in the ads, or in the product page, price, reviews, stock?
- Which videos drive orders, and which eat budget without results?
- Are the ROI target and budget sensible for your real margins?
- Is the campaign structure cannibalising itself or splitting data too thin?
- Is tracking right — are Pixel, events and order sources fully recorded?
What's included
What LDH Media audits and optimises
Creative & video
Videos classified as winners, neutral and losers by cost per order, view rate and click rate; which content angles to add and which videos to cut.
Product & sales page
Price, vouchers, reviews, images, description and stock — the factors that decide conversion after the click.
Audience & delivery
For standard campaigns: audiences, placements, schedules, bidding strategy and frequency.
Tracking & data
Pixel, conversion events and order sources; reconciling Ads Manager with Seller Center or your CRM.
Optimisation plan
Actions ranked by priority: do now, test within 2 weeks, long term — with a metric to measure each change.
5-layer audit
Is it the ads or the product page? Only a full 5-layer review tells.
Process
From audit to optimisation in 4 steps
- 01
Brief & view access
You describe the problem and grant view access to Ads Manager / Seller Center through the platform's process.
- 02
Account audit
Specialists review 5 layers: structure, creative, product, audience, tracking — against your spend history.
- 03
Diagnosis & plan
We present the main causes, their impact and a prioritised optimisation plan.
- 04
Execution & tracking
Run the plan yourself, or have LDH Media optimise directly with weekly reports.
Who it's for
This service is for
Shops running GMV Max
You already have spend and orders from ads but ROI is unstable and you want to scale without losses.
Businesses running lead / message ads
Spas, education, furniture, services… with many messages but low-quality leads or rising cost per lead.
Owners who need an independent view
Your ads are run by staff or an agency and you want someone to check the approach with data.
Related results
Real numbers from accounts LDH Media has run
From GMV Max case studies published on this website. Each shop's results depend on its product, price and creative.
ROI 28.39 after scaling spend 13.8x
617M VND of GMV Max spend over 6 months generated 17.53B VND in revenue and 101,940 orders at 6,059 VND per order.
6-month GMV Max case study
Budget +246%: orders +142%, ROI −31%
A real example of the scaling trade-off — why you need an optimisation plan before pouring more money into a campaign.
Scaling trade-off case study
Cost per order down 70.50% in 3 months
GMV Max starting from zero: 222.7M VND of spend generated 1.01B VND in revenue, with ROI up 206.76%.
GMV Max from-zero case study
The trade-off of scaling
More budget always has a cost: know your break-even ROI first.
Pricing
Quoted by account size
Cost depends on the number of accounts, campaign types and current spend. LDH Media quotes after a quick look at the account.
Package 01
Audit & diagnosis
One-off · you execute
Contact us
quote on request
- 5-layer TikTok Ads / GMV Max audit
- Report on causes and impact
- Prioritised optimisation plan
- Presentation & Q&A
Recommended
Audit + hands-on optimisation
LDH Media executes the plan on your account
Contact us
quote on request
Audit & diagnosis, plus:
- Structure, budget and ROI target optimisation
- Cut weak videos, propose new creative
- Weekly Ads Manager reports
- You keep full account control
Ad budget not included. For long-term management, see LDH Media's TikTok Shop Ads or TikTok Ads services.
FAQ
TikTok ads optimisation — FAQ
Why do my TikTok ads spend money without orders?
Usually one of five groups: campaign structure with the wrong objective, creative that can't convert, an unconvincing product page or price, unsuitable audience/delivery, or missing tracking that sends optimisation the wrong way. An audit identifies the main cause.
Why does GMV Max ROI drop when I increase budget?
With more budget the system has to find buyers beyond the easiest-to-convert group, so cost per order usually rises. An LDH Media case study recorded a 246% budget increase lifting orders 142% while ROI fell about 31%. You need to balance the ROI target, video supply and margin.
Who can audit my TikTok Ads account in Vietnam?
LDH Media is a TikTok Marketing Partner at Platinum tier in the TikTok Agency Advantage programme (175,349 USD spend in Q2 2025 per its published case study) and directly runs GMV Max for many shops. Request an audit via the form on this page.
Do I need to share my password for an audit?
No. LDH Media works through access granted via TikTok's processes (Business Center / Seller Center). You keep full control and can revoke access at any time.
Do I have to hire LDH Media to run ads after the audit?
No. The plan is detailed enough for your team to execute. If you wish, LDH Media can optimise directly or manage the account long term.
How much does TikTok ads optimisation cost?
LDH Media quotes to your needs based on the number of accounts, campaign types and current spend. Ad budget is always separate.
Account audit
Send your account, get a bottleneck diagnosis
Briefly describe the account and the issue. LDH Media will contact you within 24 business hours with access instructions and a quote.
- No password needed
- Diagnosis with data, not guesswork
- Reply within 24 business hours
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