Measure and grow the audience considering your brand
Brand Consideration is TikTok's mid-funnel ad objective, powered by TikTok Market Scope data. According to TikTok, it is currently available to select advertisers who must onboard Market Scope first. LDH Media reviews eligibility, prepares your account, supports the access request and sets up campaigns once granted.
Note
Access is granted by TikTok per account. LDH Media does not sell or guarantee feature access.
The brand's challenge
Concerns of brands already spending significantly on TikTok.
Understand the features
Summarised from TikTok for Business's official help centre and blog. Features may differ by market and change over time.
Analytics
TikTok's analytics tool showing which funnel stage your brand's audience is in (awareness, consideration, conversion), combining paid, organic and branded activity. Modules include Audience Assets (audience breakdown, audiences for Ads Manager) and Brand Perception.
Ad objective
A mid-funnel campaign objective in Ads Manager. It uses signals such as shares, comments, searches and repeat views to prioritise people likely to move into consideration, balancing cost per consideration with 6-second view-through rate.
Per TikTok
According to TikTok's help centre, Brand Consideration Ads are currently available to select customers, who must onboard TikTok Market Scope first and contact their TikTok sales representative for access.
Reporting
New Consideration size and Cost per Consideration (budget divided by new consideration users), available in Ads Manager and Market Scope.
Brand funnel
Process
General steps; specific requirements for each account are confirmed during consultation.
Review your ad account, Business Center, spend history, category and brand goals to assess fit.
Tidy up Business Center, access permissions, Pixel/events and the brand assets required.
Support the request to onboard Market Scope and enable Brand Consideration Ads through our TikTok channels. Access is TikTok's decision.
Once granted, LDH Media reads Market Scope data, proposes a content strategy, sets up the first campaign and reports on consideration metrics.
Who it's for
Running awareness and reach on TikTok and needing to prove mid-funnel impact.
Wanting a larger consideration audience so GMV Max and conversion campaigns rely less on existing audiences.
Needing funnel-stage audience data to plan content and allocate budget.
Related capabilities
Figures from case studies published on this website.
175,349 USD of TikTok spend in Q2 2025 through LDH Media's agency account system.
Agency accounts case study
One store in the 12-month GMV Max case; 3 stores generated 608,097 SKU orders from ads.
12-month GMV Max case study
Alongside TikTok Shop Partner and Meta Business Partner status, working through the platforms' partner processes.
Official partner
Pricing
Cost depends on the account's current state and scope (access support only, or including campaign management).
Package 01
Before requesting access
Free
Package 02 · Recommended
Preparation, access request, campaign setup
Contact us
quote on request
Ad budget not included. LDH Media cannot guarantee TikTok will grant access to every account.
FAQ
A mid-funnel objective in TikTok Ads Manager that optimises for moving users from untapped or aware groups into consideration, using signals such as shares, comments, searches and repeat views. The key metrics are New Consideration size and Cost per Consideration.
TikTok's analytics tool showing which stage of the awareness – consideration – conversion funnel your brand's audience is in, with modules for audience analysis and brand perception. Brand Consideration Ads use Market Scope data.
According to TikTok's help centre, the feature is currently available to select customers: advertisers need to onboard TikTok Market Scope and contact their TikTok sales representative. LDH Media helps review eligibility, prepare the account and request access; the final decision is TikTok's.
Yes. People often type 'Brand considen' or 'Brand Consider'. The official name of the ad objective is Brand Consideration.
The feature targets brands with branding activity on TikTok and is not open to every account. If it isn't a fit yet, LDH Media suggests alternatives such as reach, video view or GMV Max combined with KOCs.
The eligibility review is free. Support and campaign management are quoted to your needs; ad budget is separate.
Free review
Send your brand and ad account details. LDH Media will run a preliminary review and reply within 24 business hours.
Related services · TikTok account support