From a low base to 281 million VND GMV: up 667% in 28 days by doubling conversion

Background & challenge

This is a TikTok Shop store starting from a low base. The brand name and category are withheld by agreement.

Before this period, the store had visitors but very few buyers. Back-calculating from the dashboard, 28 days earlier the store had only about 212 customers and about 36.7 million VND in GMV.

This is the situation for a great many new stores: they have products, a store page, a few videos — but no “machine” yet for turning viewers into buyers.

Goal: find the biggest bottleneck and clear it first, instead of spreading effort across everything at once.

Diagnosis from the data

“Last 28 days” dashboard (updated Oct 8, 2026): GMV 281,486,834 VND (+667%), customers 1,583 (+647%), SKU orders 1,864 (+646%), visitors 91,397 (+229%).

Metrics calculated from the dashboard data (the previous period is back-calculated from the %, so these are estimates):

• Previous-period GMV: about 36.7 million VND. The increase is about 244.8 million VND — GMV grew about 7.7x.
• Previous-period visitors: about 27,800. Previous-period customers: about 212.
• Conversion rate: about 0.76% in the previous period, about 1.73% this period.
• GMV per customer: about 177,800 VND. Previous period about 173,200 VND.
• GMV per SKU order: about 151,000 VND.

The most important diagnosis: 28 days earlier, the store was not short of viewers — it was short of buyers. Nearly 28,000 visits with conversion under 1%. The bottleneck was in turning viewers into buyers.

Store health is Good, with 2 metrics below threshold, including a fast-delivery rate of 81.02%.

Growth strategy

The framework LDH Media applies to “has traffic, no orders yet” stores. No client-specific details are disclosed.

Phase 1 — Fix the store foundation

1. Review the catalog: keep product groups with sales potential, hide SKUs that create noise.
2. Redo the main images, titles and descriptions for core products.
3. Set sensible prices, vouchers and promotions right on the product page.
4. Check shipping settings and order preparation time.

Phase 2 — Activate conversion

1. “Reason to buy” videos: demos, comparisons, answers to common questions — instead of generic introductions.
2. Open affiliate and send samples to suitable KOCs to get more videos from real users.
3. Tag the right product in each video and measure which videos drive orders.

Phase 3 — Expand traffic

1. Only once conversion is stable, grow viewers through ads and KOCs.
2. Replicate the video formats that are driving orders.
3. Standardize packing to keep up with rising orders.

This order is deliberate: fix conversion first, grow traffic second. Pouring more traffic into a page that converts under 1% wastes money.

Results

The original Seller Center dashboard screenshot is at the top of the article.

Analysis: where the growth came from

Breaking GMV into visitors × conversion rate × GMV per customer, calculated from the dashboard data:

• Visitors: +229% (about 3.3x).
• Conversion rate: about +127% (about 2.3x).
• GMV per customer: about +3%.

Multiplied together: 3.29 × 2.27 × 1.03 ≈ 7.7, consistent with the +667% GMV.

Three takeaways:

• Doubled conversion is the “difference-maker”. A 3.3x traffic increase is already good, but had conversion stayed at 0.76%, GMV would have grown only about 3.4x (estimate). The rest came from viewers buying more.
• Order value held almost steady. The store grew without deep discounts.
• The percentage is large because the base was low. The +667% is accurate on the dashboard, but it should be read alongside the absolute figure: 281 million VND per 28 days. The store is still at an early stage.

Weak spots and how to address them:

• Conversion of about 1.73% is still low. It has doubled from the previous period, but there is still room. The next priority is optimizing the most-viewed product pages.
• Fast-delivery rate of 81.02% is below threshold. When orders grow nearly 7.5x in one period, packing easily falls short. A fixed packing and handover process is needed before growing further.
• Risk of depending on a few videos. New stores often have a few videos “carrying” revenue. Content volume needs to grow steadily.

Lessons for store owners

• Viewers but no orders: fix conversion first. Do not rush to pour in more ad money.
• Calculate conversion rate yourself: customers ÷ visitors. Below 1% signals that the product page or content is not yet convincing.
• Videos must answer “why should I buy”, not just “what is the product”.
• Read the % growth together with the absolute figure, especially when starting from a low base.
• Prepare packing before orders rise, so you do not lose the Good store health status.

Actual results depend on the product, price, inventory, budget and platform policies. This is not a commitment to results for every client.